Best Proposals Software

How to Write a Software Proposal

Software as a service (SaaS) is one of the leading industries for providing customers with a mix of both products and services. Software companies often provide not only cutting-edge products, but also essential services such as custom integration, implementation, and round-the-clock support. Many enterprises seek these additional services in order to maximise the value they will get from their software subscriptions.

Software proposals are a core element of this landscape, and unlike a one-size-fits-all generic subscription, software proposals are instrumental in helping customers to enjoy a well-crafted proposal. A software proposal serves to clarify and simplify the process, as well as convincing potential clients of the strong and professional support they will receive from this. Here are some of the things to consider when looking to use Best Proposals to craft the perfect software proposals.

What is a Software Proposal?

A software proposal is a document that is crafted and created for prospective clients, and is focused on presenting the value and appeal of a software product. It is also concerned with highlighting the supporting services including the contract, and how your particular company can help the clients maximise their software ROI. Developing a proposal through dedicated channels like the company Best Proposals, allows you to incorporate things like terms of service, price points, and e-signature is transforming the proposal into a professional contract.

Finding the optimal format for a software proposal plays a huge role in helping you to determine and distinguish what your company has to offer, and how best to make the software work for them. Proposals can highlight different things, and can be tailored to address the specific needs of a client or customer.

Types of Software Proposals

Understanding the different types of software proposals allows you to create and craft the most appropriate proposal to meet your needs, and to appeal to your client base. There are two main types of software proposal that you need to be au fait with:

1. Enterprise software proposals

These are tailored for large companies, and tend to involve more in-depth and intricate proposals, which contain details about the proposed solution, as well as the milestones and timelines involved – something which Best Proposals can go a long way toward helping you with. 

2. SaaS Proposals

SaaS proposals are more suitable for startups and smaller enterprises,and are chiefly focused on selling software access. These proposals may include details about customer support, but are less concerned with project management components. You can also craft these kinds of proposals using the Best Proposals platform.

Using either or both types of these proposals is important, and you need to look for some of the best ideas that are going to help you make the most of this. Finding the proposal that best fits your company, and its ethos, is hugely important for developing success with this, and you need to make the right decisions for long-term success here.

Software Proposal Examples

With Best Proposals, you can create the perfect software proposal to meet the needs of your customers, and this is going to have a huge impact on the way you do business. By heading to our website, and checking out the New Proposal link, you can see the five different steps involved in our proposal breakdown, and within these steps you will have plenty of opportunities to develop a customisable proposal that works for you. Check out this example of a web design proposal breakdown so you can see what we have to offer:

The introductory phase is a key part of the process.

The modification tab allows you to add important and pertinent elements to the proposal.

Determine pricing, and choose something that works for you.

Detail the process in a step-by-step guide that can be as detailed or brief as you like.

Being able to add the terms and conditions linked to the project is also really important too. 

Prepare for Writing a Software Proposal 

When you are trying to prepare yourself to write a software proposal, it is important to think about the different elements that are involved in this. There are plenty of different steps to take in the process, and making sure you cover these bases is vital for achieving success. Here are some of the things to think about when it comes to preparing to write your software proposal.

Identify the Clients’ Needs

One of the first steps that you need to take in the process is to make sure you identify the needs of your clients. This is absolutely imperative before drafting a proposal, and asking the right questions, and communicating with your clients in the right way, can go a long way towards helping you discern this.

Proposal Content 

Before you actually get started crafting your proposal, it is important to ensure that you cover the essential steps in the process, and make sure to focus on these in your proposal.


This is the process for introducing your business, and including a cover page that lets you show company names, client names, and gives a brief overview of your business. 

Summarise the Proposal

Here you need to summarise the purpose of the proposal, the problem it’s solving, and how the software can help with this.

Why us?

Self-explanatory, this is the perfect place to determine exactly why clients should be choosing your business and its software/services. 


Addressing customer pain points, and how those can be solved or eased by your software features is really important and can make a huge difference to the way the proposal ones across.


Detailing how you plan to implement and onboard the software, as well as any training processes that might play a part in this.

Case studies

An opportunity to include any case studies that might be pertinent to what you are offering, and to showcase business success.


Use this as an opportunity to show the different pricing options you offer, and give your clients something to think about.

Contract and signature

Securing the e-signature is a key part of this process, and you need to present the best possible proposal to achieve this. 

How to Write a Software Proposal 

When it comes to the best ways of being able to improve and craft the best possible software proposal, you need to understand the key steps to take on this process. Follow these different steps to help you craft the best and most detailed software proposal that will help you to secure long-term success:

Step One – Develop a Template

Now, this template could be a content template where you focus on the different written elements that play a part in helping you to develop the best and most accurate proposal possible. 

Step Two – Reusable Content is Key

It is important to be able to make use of reusable content and sections that can be adapted easily for different clients. Things like pricing, signatures, Why Us?, and more are easily reusable content sections that can boost the efficiency of your proposal.

Step Three – Choose Which Offer to Present

Choosing the best offer to present to your clients in order to get them the software they most require is essential. This is a core part of the process, and you could choose to offer them just one software option,or multiple – it depends entirely on their needs.  

Step Four – Secure Verbal Agreement

In the initial stage, it is important to get a verbal agreement in place, so that you have a green light to be able to work on this knowing that you are on the right track.

Step Five – Customise Where Applicable

This is the perfect stage in the process to customise your sections, and make sure they are relevant and appropriate to the client. 

Step Six – Send the Proposal

Now it is time to send the proposal and wait for feedback from the client.

Step Seven – Make Changes Accordingly

Based on the feedback you receive, you should be looking to make the necessary changes or adjustments to make this work for you. 

In Conclusion

In conclusion, writing a software proposal is something that you need to get right as much as you can, and this is going to help you secure important projects. Try to come up with some of the best ideas that are going to let you craft the ultimate business proposal, and getting in touch with Best Proposals via our website at is one of the best ways of achieving this.

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